Ask Strathem: Is This Just a Bubble — or a Real Market?

Credit: Raspopova Marina

It’s a fair question. The pace of growth in carbon and biodiversity markets has raised eyebrows. Some worry it’s a gold rush — short-term, overhyped, and likely to collapse.

But there are good reasons to believe this is a structural shift, not a passing trend. Regulation is increasing. Corporate disclosure requirements are tightening. Investors are integrating natural capital into ESG and risk frameworks. Public sentiment is shifting toward measurable environmental outcomes.

Of course, not every scheme will survive — and quality will matter more than ever. Some early-stage projects may fall short. But the underlying direction of travel is clear: nature is becoming an asset class.

The challenge isn’t whether the market is real — it’s whether your project is credible. Focus on integrity, structure and strategic alignment, and you’ll be better placed to benefit from long-term change — not just short-term noise.